Metadata and data-checking
But what about even more fiddly stuff like metadata? How much can you throw at rightsHUB? “Everything and anything!” is Morrison’s cheerful reply. All the Media Enrichment and Description Standard (MEAD) information can also be added to a release: lyrics, composer data, tagging, ISRC, master-led Publishing info, and custom fields or IDs for DSPs.
Again, it’s obviously useful for this to be collated in a single place, but is also can then power incredibly important DSP-adjacent opportunities – it’s this information, for instance, that is needed to enable smart speakers to recommend and play music via voice discovery, or supply relevant supplementary information.
Keeping MEAD data up to date and closely linked to the music means artists can optimise their music for voice search.
Morrison explains how this information is then delivered, before a song is released, “to all of the MRT companies like Gracenote, DJ Monitor, and BMAT, etc. Most companies don’t deliver to an MRT until the record is released – and this is no good because most people are promoting songs months out before releasing.”
To do this, rightsHUB clearly explains which minimum data – for both catalogue or new releases – needs to be entered in order for the system to deliver it. If certain data is missing, it will be flagged in red, with explanations of which data is required for each MRT.
Another feature called DataDoktor will sift through your catalogue’s metadata to check if it fully fulfils the requirements to be supplied to, for instance, a DSP. So if your catalogue contains, say, ancient jpegs which are too small for modern platforms, you’ll know exactly which ones need to be replaced.rightsTrack
The rightsTrack tool currently pulls together information from Spotify, pooling the data around an artist’s worldwide releases, and the company is currently adding in other data sources including Discogs, Apple Music, and Beatport.
It means users can do useful things like spot where a song is being played a lot and check if the license has expired in that country. Morrison explains that he wants to make this information “easy to read and easy to action” for non-technical people.
“The holy grail of rightsTrack is to find out when a track or a right is exploited,” he says. Another example he gives is helping a team spot when a song blows up on the radio on the other side of the world, and then quickly diverting marketing spend there.
In the end he hopes that it means all data about rights exploitation will be pulled into the one hub, “so if you’re getting reporting from a CMO or PRO, and you know you’ve been getting exploitation in certain areas in the world, you want to be able to make sure you are getting paid for that.”Pricing and future development
Morrison is passionate about what he is building and is keen to make it accessible: “I’m building it for the masses. The reason I’m keeping it cheap is because I want anyone to be able to use it.”Pricing
starts at £15 per month, for an account with 1 user, 50 assets, 200 contracts and 5GB data storage – plenty for a DIY artist or label. Payment tiers increase in many increments all the way to £299 per month, which allows for thousands more assets, contracts and GB of data – and bespoke packages are possible too. There’s a 14-day free trial available too.
He’s excited about developing rightsHUB into a multi-faceted, one-stop platform that serves everyone’s needs: “I’m always open for ideas, and am constantly learning from my clients – we’ll keep developing it further and further.”
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